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Minggu, 27 Mei 2012

Marcom Expertise

Professional Marcomm, Public Relation, Promotion,Event Organizer & MICE

DANIEL ARIEF PERKASA (ANYA) 081514057503

Anya4everlove
My name is Daniel Arief Perkasa, known as Anya which is my nick name and people around me familiar with me by using that name and i feel more comfortable by using that name, the reason is very simple, everybody start from kids until grandfather or grandmother can spell Anya's correctly. Yes as simple as that and i have been using Anya's name since i was a kid.

I am a professional with experience in Marcomm, Public Relation, Promotion and MICE. Able to develop Marketing Plan and Promotion Strategy. Expert in create and develop corporate event such as, Launching, Press Release, Exhibition or Event Promotion. 


I have been worked since i was a college student in year 2002 in Event organizer and that is would be my basic and a starter of my career to work in Marcomm, Public Relation and Promotion field and MICE till right now. 

During work at the event organizer i have been handling event promotion for many FMCG and OTC product from several famous brand such as: Listerine, Pepsodent, Energen Cereal, MiGelas, Combivit, Sun Bubur Bayi, Susu SGM 123, Indosat, XL, Cokelat Chaca, Susu Bendera, and etc. 

Working at the event organizer was an extremely fascinating experience especially i learn a lot of many promotion strategy how to promote a brand or product to the market or society.

In Juli 2013 till October 2016 I've become a Project Manager at PT.Cipta Karya Multiguna a Profesional Convention Organizer (PCO) company in MICE industry. My responsibility is to find a new project for company by Goverment Auction and execute project nicely. My job is to make Technical and Administration Proposal for Goverment Auction project and also execute event from start to finish. This could be my new experiences for me to up grade my knowledge and skills to a higher level. 

Base on my background and experiences since October 2016  i have been working in PT.Gemilang Nusantoro Abadi a multidimension business company as a Project Manager. My responsibility and my job desk is same when i work at PT.Cipta Karya Multiguna but this time i'm not only handling MICE industry I also handling Construction and Electrical industry.

Here's some documentation of my track record experiences in the past please enjoyed :       


Brand Officer or Product Assistant Manager at PT.Golden Citra Dinamika

June 2011 I've become a Brand Officer at PT.Golden Citra Dinamika, a distribution company for auto accessories. My duty is to manage all company product with many kind of brand for auto accessories such us : Qmax Voltage Stabiliezer, Kasidar, Black Label, Monster carpet for car, Hunter, Black Jack, Vio car alarm, Scandal HID/IED lamp for car, Clear Me Chamois and wiper and many more.

Please check this link below for see what i has done in my latest position as Brand Officer that has been published by many online media.
  1. mobilsportku.com publish me at launching Qmax
  2. Qmax at IIMS 2011
  3. Launching Kasidar Magnum by Stepehen Langitan
  4. http://stephenlangitan.com/archives/30751
  5. http://www.otosia.com/berita/kasidar-magnum-perkenalkan-karpet-mobil-sporty.html
For more link you can search with google by keyword " Qmax , Kasidar Magnum, Launching Qmax, Launching Kasidar Magnum, etc

Anya di PT.Golden Citra Dinamika
As a Brand Officer i am a strategic planner for sales and marketing by create and develop marketing plan for all product and each brand. Help the sales team to achieve their target by create or develop trade promo for wholesale, retail and end user. I work closely with the sales manager and his team, find and get any information from them and try to create a good formula for up sales and achieving sales target. 


Lounching Kasidar Magnum & Qmax Nano Air Single Pack PT.Golden Citra Dinamika 2012  
My responsibility is create and maintain brand awareness for each brand by creating and develop event promotion, develop press release and product launch also exhibition. I also writing product review for advertise in magazine or news paper, recruiting man power for event promotion such as SPG & SPB, preparing, concepting POP material such as Flayers, Brochure, Sales Kitt, Banner and etc. Dealing and negotiated with production vendor. Create and develop a simple market research and studying the competitor. As Brand Officer my responsibility is also propose budget and monitoring all expense marketing and promotion.

Project Officer at PT.Tactical Indonesia 

In the year 2002 i start to work in event organizer, and this could be my basic for work in Promotion and Marcomm field. I learn so many things in event organizer, especially promotion strategy. I learn how to concepting and develop event promotion for many kind of product FMCG, OTC, and Niche product. How to create product launch and develop press release. Make schedule event and time table, make list and preparation for event. Learn to work fast with tight deadline.   

Coklat Caca Mall Cibubur Junction 21011
Search and fine potential location for event promotion such as, Office, Campus, Traditional market, Modern market etc. Work and coordinating with internal team and external team.  




Anlene Lippo Mall Karawaci Anlene 2011
This are several photo when i still work at the event organizer, and you can see that i has handling several famous brand from FMCG.

Energen Cereal Pasar Cibinong 2012
Super Bubur 2012
Mi Gelas 2011
Pulsa Shock IM3 2004
Anya HSBC Culture Training 2005
Scout Emulsion Lomba Senam Ceria 2007

Senam Combivit 2007
Anya Arena Guinness 2007
Anya Nutricia 2007
Thank you for visiting my personal blog I hope this information can be usefull for pepole who want to know about me as  a profesional person and in prafesional way.


Best regards

Daniel Arief Perkasa ( Anya ) 081514057503